Fusing Art & Science in Digital Marketing

Marketing is seemingly propelled by science, particularly in today’s digital world. Armed with tools like data, analytics, research and insights, marketers often turn to technology to drive more cost-effective campaigns; however, focusing on science alone will limit your approaches. In this session, David will explain the importance of art in digital marketing and share strategies for fusing art with science in your marketing strategy. Attendees will walk away with tactical ways to approach art and creativity in marketing, and how to apply new ideas and techniques to marketing growth drivers.