Russell McAthy
CEO and Co-Founder - Ringside Data
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Data Driven Marketing: A How to Guide

Las Vegas 2016 | 13 - 16 November 2016 | 15:30

Dispel the myth of impossible to build data driven strategies. Follow Russell’s structure approach to align your full marketing stack to be completely powered by data. To build a strategy you need an in-depth understanding of all the complexities involved- from initial creation all the way to analysis of seasonality and external trends – and the only way to do this is through data. This is the future of marketing.

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