Spammer Mentality

Coming to a conference like Ungagged, some of you probably expect the newest tips and tricks that would make your site rank overnight. But there’s something more important and long lasting than the tricks that will get abused to death tomorrow and stop working – namely, a mindset that makes you come up with your own tricks. A mindset that makes you question everything you hear, run your own experiments and come up with your own solutions. What is so special about this mindset, can it be learned, and how can it help your SEO, regardless of the hat colour? Get the take of somebody who uses it on a daily basis.