Bewildering Bots

Do you REALLY understand the dangers of allowing, blocking or bewildering bots? Good bots are easy to block. It’s the ones that you can’t see that do the damage. After crawling the web at an industrial scale for over a decade, Majestic has noticed a few things. This session will be presented by SEO Old Guard, Dixon Jones… a true veteran of the SEO wars. He will cover:

Is there a difference between crawling a page and scraping
How does Googlebot behave differently to Majestic’s bot?
How do ISPs get their firewalls so wrong?
Why do Blackhats try and mask their sites and why might that be a strategic faux pas?
Why cheap hosting might be softy killing your site and how you can check
What Majestic gives you for free when you let them crawl your site & the dangers of account sharing.

You don’t have to be a network administrator to get something valuable out of this session.