From Recommendation to Implementation: How to GSD
How to do a technical audit or construct an SEO strategy is the easy part of our jobs. Taking those recommendations and ensuring they are able to have an impact upon website performance as a whole is far more difficult.
As an agency, or in-house team, when you care about the businesses you are working for there is nothing more frustrating than when you struggle to get work implemented. Instead, my talk will cover taking typical recommendations from the work we produce and how to explain and get these implemented by the rest of the business.
By gameifying the implementation process, scoring based on actionability of work and understanding the different ways to communicate complex technical matter you’ll be able to have a far great impact upon the businesses you work with.
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