Bob Rains

Bob Rains is the Sr. SEO Analyst for CBS Interactive’s Media Growth and Engagement team, a top 10 global Internet property. Bob manages SEO for the CBS Interactive Music sites Metrolyrics.com, Last.fm and others including the entertainment division which includes sites like TV.com and CHOWHOUND.com and Metacritic.com to name a few.

Bob has a deep history in SEO and is considered one of the industries strongest thought leaders on black hat methods and detection of link building and other technology malice. Previous to CBS Interactive, Bob has held senior acquisition positions for Betfair, PUMA North America, Everest Poker as well as others, and was a very successful affiliate marketer before becoming an in-house marketer.