SEO Search Strategist - Move It Marketing
Duplicate, Near-Duplicate and Similar Content in SEO: An Analysis Of Our Understanding And Conflicts With Consumer Choice Theory
June 16, 2017 11:30am - 12:25pm - Track no: County Suite
Dawn Anderson has been involved in SEO for almost a decade and works with clients in verticals including sports betting, personal injury, travel and insurance. She also develops and runs her own lead generation and ecommerce projects. Her major focus is on technical, architectural and dynamic data-driven SEO on large sites, and using crawl competitively.
Why UnGagged loves them:
Dawn Anderson wears many hats, besides being an international SEO Consultant and Strategist, she is also a lecturer at Manchester Metropolitan University, Pg Dip DigM, Researcher, MSc Cand and judge for the EU & UK Search Awards. Over the years she has worked with industry leading digital marketing agencies and brands on enterprise SEO campaigns across fashion, legal, auto, travel, telecoms, insurance and gambling. Her goal is to develop organic search and digital strategies to generate high volume traffic and conversion for enterprise and SME sites.
At UnGagged London this year, Dawn shares some insight following a study into the area of duplicate, near-duplicate and similar content to gain an understanding of where SEOs stood on the subject and what we might be missing.