Matt Whelan

Matt Whelan

Digital Strategy Director - The Specialist Works
https://www.thespecialistworks.com/

Matt Whelan is a veteran search marketer, with nearly 15 years’ hands-on experience running biddable media campaigns for brands of all sizes. Matt has also trained and put together biddable media teams for a number of agencies, equipping them to achieve excellence in delivery and build scalable tools and processes.

Recently his focus has turned to integrating offline media with the online customer journey, including the creation of a multi-channel local targeting product, and screen-neutral AV toolset for The Specialist Works.

Matt sits on the board of The Specialist Works, a multinational performance network, where he oversees product innovation.