Las Vegas may be known as a gambler’s paradise but there is so much to see and do in the city that doesn’t involve chips, cards or dice. You know the saying ‘When in Rome’, well ‘When in Vegas’ don’t miss out on these 8 things that you just have to do while you’re in town for UnGagged Las Vegas.

1. See a Cirque du Soleil show.

Old school Vegas came with showgirls, the Vegas of today comes with some insanely talented circus performers. With seven shows in Vegas to choose from, there really is something for everyone. Information overload from the conference? These show are the perfect excuse to sit back and just enjoy, here are our 3 favorites:

Mystère at Treasure Island (from $98) is the original Cirque du Soleil production that combines high-energy acrobatics and dramatic dance set to the thunderous rhythms of the Taïko drums.

The Beatles LOVE at the Mirage (from $111) which combines the re-produced and re-imagined music of The Beatles with an interpretive, circus-based artistic and athletic stage performance.

Zumanity at New York New York (from $100) is a seductive twist on reality, making the provocative playful and the forbidden electrifying! Part burlesque and part cabaret.

Top Tip: Need help booking your tickets? The concierge team at Tropicana Las Vegas, the official hotel for UnGagged Las Vegas, are happy to book any shows for you.

2. Wander the Strip with a yardstick.

And when we say yardstick we are obviously talking about the ridiculously large souvenir glasses that you’ll see people carrying up and down the Strip. We recommend “Comfortably Numb” from Chill’m in the Tropicana. A mix of Piña Colada & Strawberries with Skyy Passion Vodka, topped with a Cruzan Guava floater, plus a nod to Pink Floyd, what’s not to love?

3. Get pampered at Glow.

This Mandara Spa located in Tropicana Las Vegas is a great place to recover and re-energize from all your conference learnings, providing an outlet for complete immersion in T.R.T. – total relaxation time.

4. Play a round of golf.

There are over 30 golf courses around the city, so chances are you can find a course suitable for you and your best networking buddy to play on. If serious golfing isn’t your thing, check out Topgolf which is a driving range that includes food, bottle service and three levels featuring views of the Strip. It’s basically a nightclub in a golf course.

5. Spend some time at Bellagio.

Have your own Ocean’s Eleven moment (the ending, please don’t try to rob a casino) and watch the Fountains of Bellagio. While there, make sure to head inside and check out the Bellagio Conservatory & Botanical Garden located next to the hotel lobby. And speaking of the hotel lobby, the ceiling is composed of over 2,000 hand-blown glass flowers known as Fiori di Como.

6. Ride the world’s tallest observation wheel.

While UnGagged London may have had the London Eye right outside the venue, the High Roller eclipses it by standing 550ft tall and measuring 520 feet in diameter. The wheel takes 30 minutes to complete one full revolution and offers incredible views of Las Vegas and the Strip.

Top Tip: Book the Happy Half Hour cabin for an open bar in the sky!

7. Get hitched.

Vegas is known for its quickie weddings, so why not embrace the madness and get married on the fly. Hey, you could even have Elvis as your minister! Just don’t pull a Ross and Rachel.

8. Get your picture taken at the Las Vegas sign.

Could you imagine going home without one of the photos to show to your friends and colleagues? You just have to. Bring the team to the event and you’ll have the coolest team photo around!

Keyword Research Is Heading Towards Semantic SEO is presented by Webcertain.

Search engines are ever-changing, increasingly shifting their focus on user intent and behaviour. As a result, keyword optimisation is also changing, and calling for a more ‘semantic’ SEO. As people are online more often than ever before, search engines are doing their best to adapt to the new ways in which users are searching on the web, and improving their algorithms accordingly.

Keywords alone are no longer sure to match up the query with the user’s intent, and a different approach is required.

When selecting its results, Google now takes into consideration much more than the single keywords: it takes into account the semantic fields of the words, i.e. synonyms, connections, location, etc. The aim is to create a more predictive and personalised search experience; the rise in the number of answers appearing in answer boxes is just one manifestation of this.

The aim is to create a more predictive and personalised search experience

Semantic search: The details

Semantic search works through semantic fields, which include synonyms, co-occurrence, related topics, and lateral ontologies. These allow search engines to understand the meaning of a certain word or phrase.

In the everyday world, humans use context to identify significance and narrow down the different possibilities of meaning that a word has. Search engines, however, do not have this luxury, and they give us a list of results which encompass all the possibilities. They then remember our choice to deliver more accurate results in future searches, taking into account things like user intent, country-specific preferences, and behaviour. This is why search engines give different search results for the same word in different countries.

To better meet the needs of users, keyword research is moving towards topic research.

This gives search engines many more elements with which to understand the true intent of a query. In topic research, one doesn’t think of individual keywords anymore, but of correlated entities.

To improve your website structure you need to keep in mind the degree of semantic proximity of the page content, as it considerably influences the domain name, sub-domain and sub-folder. If two topics are closely related, it is useful to combine them in a single domain name to enhance the topic authority; however, if they are very far apart, their presence in a single domain could be detrimental to both.

A semantic approach means rethinking website structures to have fewer but better-structured pages.

Recent changes in Keyword Planner

Currently, when searching the volume of a keyword, Keyword Planner alters the queries, combining different keywords instead of showing individual volume estimates for each keyword. Essentially, it groups keywords into ‘buckets’, thus reducing the keyword pool. The main reason why this is happening has to do with user intent. Search engines store information about user behaviour and use it when it comes to displaying search results. A downside of this change is that estimates on traffic and volume are becoming less accurate, showing averages rather than numbers.

It is worth pointing out, however, that the changes which are happening are not consistent and there is no best practice that works equally well across all languages.

For this reason, it is vital to involve professionals with first-hand knowledge of the language and culture who can accurately interpret the data in relation to the user intent.

For a more in-depth guide on semantic SEO, as well as the differences in other country-specific search engines such as Yandex and Baidu, click here to download the full guide.