Don’t let the “Content-is-king” crowd distract you: Link Building is a vital component of SEO. While many blogs and conferences will euphemistically use terms like ‘Outreach’ and ‘relationship building’, a lot of link building techniques can take you away from Google’s “best practice” definitions. But before you start flirting with PBN’s and tiered links, here are some of the basic tools you need to get your site on the path to inbound Link Building success.

Link Smarter, not Harder.

So, you have an impressive website, a killer product and an amazing SEO plan but somehow your ranking’s stalled below your competitors? If you’re being out-SERP-ed, you might need to take a long hard look at your links. Inbound links are some of the most important factors to consider in a holistic SEO strategy. The logic is sound: if the content is good, people will share and refer to it, therefore it’s worthy of getting a higher ranking. One of the first question you should be asking is: how do you get sites to link to your good content over another guy’s good content?

Have ‘great’ content

Firstly, we’re going to get this ‘content is king’ cliche out of the way. Yes the quality of your content is important. If you’re looking to create return customers or regular readership, you need them coming back for more. Develop a voice, develop your brand, but most importantly, create content that is worthy of sharing or referencing. You can link build with poor/recycled content as well (we’ll get into the art of PBNs later) but if you’re looking for some earnest google-friendly engagement, it has to look legit.

Guest Blog Posts

Ah, Guest posting. It’s like a caffeine pill for your blog. Traditionally, partnering with a reliable and reputable site for a few inbound links was a lovely way to dance around Google’s ‘don’t do anything that might mess with our SERP’ policy. Today, Guest Blogging comes with all sorts of warnings but it’s generally approved under the guise of ‘educating’ or ‘adding value’.  The rule of thumb is, if you’re Guest Blogging for links, just don’t make it look like you are. There are a ton of how-to guides out there that cover basic Guest Blogging tactics, reverse-engineering your competitors backlinks, and prospecting for similar sites with good link authority – these are a great place to start.

Use Social Media to Gain Inbound Links

Social media is a link sharing engine. And since many people spend more time on social media than anywhere else on the internet, it’s worth throwing a bit of time and money on securing some engagement – especially if it means more eyeballs on your web page. Sure, a link from a social site isn’t giving you direct SEO value in the strictest terms, but it still creates the opportunity for users to discover your site and share it on their channels. If your audience is active on social media, this is the cyclical strategy you have to master: post good content on your blog, share it on social media, encourage people to engage, then rinse and repeat. Don’t let the notion of closed eco-systems scare you: putting your quality content in front of the right people at the right time will create traffic and the links will follow. Tried and true tools like HootSuite, IFTTT, and Buffer can help plan and schedule posts for maximum reach.

Conduct and Post Original Research

Thought of a study no one else conducted before? Have proof that SEO is, in fact, dead? A great way of courting notoriety is to conduct research and post the results on your blog. Crunch some numbers, test some outcomes and, congratulations! You’re now a resource for other bloggers looking to cite your data. You can also create easily digestible (and shareable) answers to common (and uncommonly long tail) questions in your vertical. If you’re looking to write an article on Link Building, you’ll want to look at a few authoritative sites to back your words, for instance, according to HubSpot, 53% of marketers admit that blogging is the top inbound marketing priority. There you have it.

Encourage Customers to Post Reviews

88% of people trust online reviews as much as they would a friend’s recommendation. This means if someone sees a positive review with a link to your product or blog post, there’s a high probability of that person clicking on it to learn more. Self explanatory: Get more reviews! By any means- er. No. Your big meta search engines won’t let you buy reviews, bribe for reviews, aggressively incentivise reviews, or write them yourself. You’ll find a lot of alternative methods out there though, like contests where they have to rate, comment, use specific hashtags, and share your content to qualify and win a potential prize. But that comes with a lot of maintenance. A good place to start is by making sure visitors can easily leave reviews on your site . Ask at the right time, with the right language, and make it easy!

Make Infographics that turn heads

Are we still calling these infographics? It feels passé. When you’re faced with presenting a long block of data, there’s a higher chance more people will stop, look, and share if it’s presented in an easily digestible visual bite. Not only are these images easy to propagate, they help provide credibility and authority. Much like posting your original research, this is good material for influencers to cite and link to.

Reach Out to Influencers

This is a backlinking strategy you won’t find in a lot of best practice guides;  it’s only picked up steam in the past few years with the rise of the million dollar social media celebrity. What’s an influencer exactly? If you have to ask, then you haven’t seen Joe Sinkwitz blow minds at UnGagged recently. An influencer is an online authority in a niche topic, generally with an impressive fan-base or reach. Offer an influencer a free product sample or sponsor their next video or meetup. In return, they’ll advertise your company or product and (this is why we do what we do) include a backlink to your page on their post or social media page. There are a growing number of Influencer brokers out there, these services can pair your brand with online personalities in your price range.

Link Different.

With the above tips and strategies, you can start laying the groundwork to gain more inbound links in a natural (and Google-approved) way. But why stop there?

If you’re looking to put some serious muscle behind your link building campaigns, there are plenty of opportunities that you won’t find on top-10 best practice blog posts like this one, and there’s a reason for it. If it’s been posted about, then it’ll be used and abused before the pixels dry. I’ll go into some of those grey areas next time, but for now I’ll plug the one conference that’s tough enough to go there. UnGagged Las Vegas 2018 will offer plenty of link building sessions, only these will cover material your competitors don’t want you to know.

-Team UnGagged

Just when you thought visiting Las Vegas couldn’t get any better… we’ve prepared a complete hassle-free, action packed Viva Las Vegas package for you to enjoy.

Before you arrive, make sure you’ve got your accommodation booked. Hotels in Las Vegas can fill up fast and prices can fluctuate quickly, so don’t leave it till the last minute.  For 2018, we’ve sorted out a great accommodation deal with Caesar’s Palace – one of the flagship venues in Las Vegas and it’s right in the heart of the action.  Book using our special link and get your accommodation for only $129.   This discount price has limited availability: when it’s gone, it’s gone – make sure you don’t miss out!

While attending UnGagged is (probably) the height of your trip, we want to make sure you get the full Las Vegas experience – UnGagged style.  If you’re not sure what to do, what to see, what experimental cocktail to try or which row to sit in at a show – relax, we’ve got you covered.  The UnGagged team have come up with a list of the things they’ve enjoyed whilst in Vegas and we’re sharing it with you so you can jump straight into the action without any trial and error.


Arriving a day early? 3 Nov

Got some time on your hands before UnGagged? Make the most of Las Vegas and try these top attractions!

SIGHTSEEING:

Hop in a helicopter and take in the spectacular views over the Grand Canyon. Or, take a stroll down memory lane, or rather Fremont Street – and visit Old Las Vegas! Ever wanted to fly? Now’s your chance with SlotZilla! Fly superman style over Downtown Las Vegas, to see the sights like never before.

DRINK:

If you find yourself Downtown, head to the Commonwealth – a cocktail bar inspired by pre-Prohibition era. Equipped with it’s very own speakeasy (in which reservations can only be made via text message) and terrace; this place offers much more to those than a typical bar. Or, if you’re looking for a cold, refreshing brew handcrafted on site, visit Banger Brewery. You can also grab some great food that goes hand in hand with your beer – what more could you ask for!

ENTERTAINMENT:

7:30pm – Attend Headliner Celine Dion’s concert! The best-selling female artist in history is back on the Caesars Palace stage for a powerful set featuring all her greatest hits and surprising covers. Pre-book your ticket to secure your ideal seat!


Day of Arrival: 4 Nov

Half day at UnGagged; Register and meet fellow attendees!

EAT:

Experience the heat and dine at Gordon Ramsay’s Hell’s Kitchen in Caesars Palace itself! This world’s first restaurant will offer you an unforgettable dining experience. Wondering what to order?

Not sure what you’re hungry for? These are our tried-and-tested recommendations:

  • Beef Wellington
  • Eggs In Purgatory
  • Hell’s Kitchen Burger
  • Lemon Poppy Seed Pancake

DRINK:

Grab a nightcap at the Lobby Bar. While the name may be a little underwhelming, the Gold accents and contemporary Roman art makes this the best 24hr drinking spot on the strip.

ENTERTAINMENT:

8pm or 10pm – Absinthe has been referred to as the “#1 Greatest show in Las Vegas history.” This show has hints of dramatic circus performances like Cirque du Soleil as well as the influences of Vaudeville and burlesque. Make your night one for the books, and pre-book here!


Day 1 of UnGagged: 5 Nov

First full day of UnGagged Las Vegas hosted in Caesars Palace! All your meals are catered for today, and no doubt you’ll be busy from 9 to 5! But, just in case you get that spare hour…

EAT:

Find your tummy rumbling after those networking drinks? Grab a few attendees and head to Old Homestead’s Steakhouse! With its sultry décor, dark woods and burgundy leather booths – this steakhouse has more to it than meets the eye. Offering not only a beloved steak, but also a award winning burger; listed as one of the “Best Burgers in Las Vegas” by Thrillist. Oh – and did we mention they have Happy Hour every night from 9pm to midnight?  

DRINK:

Enjoy the LED “views” at Vista Cocktail Lounge, located in the centre of the casino. As suggested by its name this bar is renowned for it programmed skylines from around the world displayed on high-tech LED screens. With a sip of your drink, you could looking out to the skyline of New York, Dubai or Shanghai. (P.s. Don’t forget Happy Hour from 5pm to 7pm!)

Wondering what cocktail to order? These are some of our favourites:

  • Margarita Diablo
  • El Laberinto
  • Fields Corner
  • French 75

ENTERTAINMENT:

As the Opening Night of UnGagged, we’re sure you don’t want to miss out on the parties planned for all attendees! So, we won’t make this a big one… however, if you’re interested in kicking on after the party is over, why not make a buck or two? Enter into the infamous Casino of Caesars Palace, where table games, slot machines, and a game of poker are hot on the to-do list. Located in the heart of the gaming floor between The Colosseum and the Race & Sports Book, you will find a 4,500-square-foot casino poker room waiting to test your luck…


Day 2 of UnGagged : 6 Nov

Get ready for round 2 of a full day at UnGagged! As the conference wraps up, feel free to keep the party going with fellow attendees…  so, here are some hot spots!

EAT:

Missed that alarm and rushing to get to the conference? No worries – we’ve got a quick and delicious breakfast sorted for you. Treat yourself to a delectable french pastry and visit Brioche by Guy Savoy, a world renowned cuisine chef. Choose either a sweet or savory brioche, by selecting the ingredients you want to make the perfect breakfast snack. From mushrooms, Parmesan and nuts, to sweet candied fruit and pralines – your ideal flavour is in your hands!

DRINK:

Wind back your clocks to Roman times, and step into Egypt during Julius Caesar’s reign. Cleopatra’s Barge is a luxurious floating barge (as the name suggests) that is a ornate replica of the one used to transport the royalty of Egypt on the Nile River.   

ENTERTAINMENT: Put your best dancing foot forward, and see the night out at OMNIA Nightclub because ‘Wild at Heart Tuesday’s’ are a big one in Vegas. OMNIA Las Vegas Nightclub is an interactive nightlife experience, featuring a seductive ultra-lounge, a high-energy main room and mezzanine, as well as a breathtaking rooftop garden, showcasing panoramic views of the Las Vegas Strip. Doors open form 10:30pm, giving you enough time to enjoy the finale celebrations with UnGagged and get a group together to kick on!


The Aftermath: Masterclass’ Time: 7 Nov

DRINK:

Feeling a little rough around the edges after last night? No worries, we have the perfect cure. While it may not be digested in the typical drinking manner, Reviv at the GM Grand is the oasis for curing hangovers in just hours. The IV therapies work unbelievably fast in comparison to aby energy drinks. You can choose from wellness to recovery injections, and many more booster shots on the menu!

EAT:

Once you’re refreshed and rebooted, you might be wondering where a fantastic buffet is to finish off the morning correctly and prepare yourself for a day of learning ahead. Conveniently, there is a renowned buffet right in Caesars palace, called Bacchanal Buffet. Ranked the No. 1 Las Vegas buffet by USA Today and called “the standard against which all Las Vegas buffets are judged” by Thrillist.

SIGHTSEEING:

See the world without leaving Vegas! Grab a croissant at the Eiffel Tower in Paris Las Vegas. Or, if you prefer the Italian way of life, hop in a gondola in venice at the Venetian. Stroll along the strip and you will find a spectacular water show erupting in a replica of Italy’s Lake Como in front of the Bellagio hotel. This performance occurs every 30 minutes from 3pm to 8pm on weekdays and every 15 minutes from 8pm to midnight. Fancy something a little closer to home? Visit the Big Apple at New York-New York and see the famous Statue of Liberty!

All in All –

Whether you see these attractions in that order, or pick and choose; hopefully you have a well equipped list to keep you watered, fed and amused during your stay in Vegas.

 

We look forward to exploring Las Vegas with you!