The House of Kaizen

The House of Kaizen

We are among the pioneers who saw the opportunities in digital marketing and built the roads leading to them in the mid 90s.

We witnessed the widespread adoption of a technology that launched a significant social & intellectual evolution and gave birth to a new form of marketing while working at innovative agencies including i-traffic,, and Modem Media.

But there was life before digital. We are classically trained marketers who spent the early part of our careers at big agencies and big brands including BBDO, McCann Erickson, JWT, Mindshare, Disney and Nielsen.

Our latest evolution is House of Kaizen.

It brings together Web Liquid Group and NetX, award winning veteran independent digital marketing agencies aiming to refocus the industry on what makes digital marketing so unique — continuous improvement of media campaigns, online experiences and an unparalleled understanding of consumer behaviour.

With over 65 talented professionals in London, New York and Lagos Nigeria we are uniquely positioned to deliver on the promise of global performance marketing.