Affiliate and display marketing, it’s a data change

In a modern marketing world, multiple channels combine to drive conversions for brands. We no longer rely on a single channel to take a prospect to a customer. Display is more than just brand, and affiliates aren’t just about last-click conversions.

In this talk, Russell shows data on the true value that affiliates bring and questions whether the future will be smarter than just click windows, or is there a smarter way to do things? He will also showcase display impression data that will change the way you think about how an impression impacts consumer behaviour.