Mastering Video Marketing


Session Description:

How do I utilise my video assets for maximum results? How do I measure video success? What technical tricks can I use to get the most from YouTube, Facebook and other platforms?

Matt will talk you through the answer to these questions and more, with hands-on tips on video deployment through YouTube, social media and online video platforms. This session will cover maximising organic video visibility as well as the most effective tactics in paid video promotion. Matt will also discuss the role of video within your channel mix and how you translate video KPIs into business success metrics, including integration with TV activity.

Date: November 13, 2017 3:30pm - 4:30pm

Track: 3

Speaker(s):

  • Matt Whelan
    Digital Strategy Director - The Specialist Works