6 Disruptors that Matter to Marketers


Session Description:

Today, we are constantly competing to win the hearts and the attention of our audiences and customers. Consumers are engaging with more [media] content across more devices than ever before and this is disrupting traditional marketing as we know it.

The shift is accelerating more as consumers incorporate IOT and voice-enabled devices into their daily routines – causing brands to rethink their marketing strategies to reach and hold their audiences attention. In this session we’ll cover 6 disruptors in marketing and what it means to your current strategy.

After this session you’ll be able to:

  • Use AI and Conversational Intelligence to be a smarter marketer
  • Better prioritize data collection and utilization to move from insights to actions
  • Create experiences not marketing collateral or messaging
  • Understand the role of curation vs 1:1 personalization
  • Select the right framework to represent your brand in the sanschannel

Date: November 5, 2018 2:30pm

Track: Palace Ballroom 2

Speaker(s):