Today, we are constantly competing to win the hearts and the attention of our audiences and customers. Consumers are engaging with more [media] content across more devices than ever before and this is disrupting traditional marketing as we know it.
The shift is accelerating more as consumers incorporate IOT and voice-enabled devices into their daily routines – causing brands to rethink their marketing strategies to reach and hold their audiences attention. In this session we’ll cover 6 disruptors in marketing and what it means to your current strategy.
After this session you’ll be able to:
- Use AI and Conversational Intelligence to be a smarter marketer
- Better prioritize data collection and utilization to move from insights to actions
- Create experiences not marketing collateral or messaging
- Understand the role of curation vs 1:1 personalization
- Select the right framework to represent your brand in the sanschannel
Date: November 5, 2018 2:30pm
Track: Palace Ballroom 2
Head of Evangelism - Microsoft