Measuring content marketing ROI


Session Description:

This talk is all about off-page SEO, and how optimizing content around search trends is the battle ground for brands in highly competitive spaces. Sean will share some critical insights and illustrate what’s pertinent and how they apply.

  • Content marketing is particularly important in industries where paid advertising is not available
  • Since large budgets are going to content, it’s more important than ever to figure out how to calculate content marketing ROI effectively
  • There are various models that can be used to determine attribution, we’ll explore a couple:
    • Top-of-funnel: one way to figure out how much your content is worth is using an opportunity cost method
    • Mid-funnel: Another way is to use web analytics data to track content consumption and how it impacts conversions and goals
  • Where do we go from here: how to use it in your own industries, what’s next in the industry, etc

Attendees will be able to walk away with tactics that will help them determine how much money they are making off their content (or calculate their content marketing ROI)

Date: November 6, 2018 2:30

Track: Palace Ballroom 3

Speaker(s):

  • Sean Tyson
    Chief Strategy Officer - Quietly Media Inc