SEO Science: How data-driven decisions transform your competitive analysis and SEO strategy


Session Description:

On-page SEO is the lost art of search engine optimization. But don’t underestimate of tuning the ranking signals ON your website. Why? Because you are in full control and can create the content, structure and factors that are needed. In 2018, the times of guesswork, intuition and gut feeling about keyword placement and on-page SEO are gone: Let’s talk about correlational SEO! Let’s study our competition and understand more than 500 ranking factors and what those websites ranking in the top positions are doing right.

The SEO debate is over: Black hat. White hat. On-page? Off-page? What if we knew exactly what your competitors are doing right? And we could make it even better. I am sharing examples and case studies about how to use correlational SEO for your advantage.

Key Takeaways:

  • Understand the power of on-page SEO
  • Introduction to correlational SEO. What it is used for, practical guides on how to implement both for more efficient on-page optimizations

Suited for agencies and branded handling websites with large amount of contents and that find themselves stuck on page 2 or 3 no matter how many links they build.

 

Date: November 6, 2018 2:30 pm

Track: Palace Ballroom 1

Speaker(s):