Google Hates Your Content Strategy: Making a Deal with the Devil

Session Description:

In this presentation, I will dive into the unyielding march for Google to take complete control of transactional queries in Google. The real estate war with Google versus publishers does not spell doom. Google is giving publishers opportunities in informational queries and unique content.

We will look at:

  • The difference between transactional and informational results in Google
  • How to create informational content that works
  • Building a strategy around informational results from keyword research to implementation
  • Tracking the results
  • How Google is handling unique images in new ways

This session will give you new tools and tips to begin driving traffic immediately. If your content simply isn’t yielding results, then you must attend this session.

Date: November 4, 2018 2 pm

Track: Palace Ballroom 2