SEO in 2018: How to Win in a Mobile First World


Session Description:

In this presentation, Catfish will talk about all the mobile-centric SEO developments in 2018 that business owners and Web masters need to be paying attention to, to ensure that they are well positioned to succeed in the new “mobile first” organic search landscape. We will talk about briefly about the implications of mobile first on your SEO strategy, a high-level overview of all aspects of mobile first SEO strategy including site architecture, localization, keyword strategy and technical issues.

After the overview, Catfish will do a deep dive into the technical considerations of optimizing your site for mobile search with an emphasis on site speed and mobile usability. We will talk about tests like Page Speed Insights, Light House, Pingdom and Webpagetest.org as well as how to best use those reports to prioritize your opportunities to improve your performance.

Date: November 6, 2018 11:30 am

Track: Palace Ballroom 2

Speaker(s):