Ever since the launch of Google, link-building has been a cornerstone to SEO. But too often, link-building & outreach is only done with SEO metrics in mind. Furthermore, outreach has always been a staple of marketing, so how come links and outreach for SEO are thought of as a separate discipline from things like PR & influencer marketing? Why put so much energy into links from small blogs when you can also get links from CNN, Fox and others?
Loren Baker will be presenting on leveraging the existing relationships in PR to get more juice for your SEO campaigns. He’ll show you how to integrate onsite SEO and outreach / PR SEO to rule influence in the search results. So you, and people talking about you, will rank.
Key Takeaways: How to get SEO wins in the world of PR!
Date: November 5, 2018 12:30
Track: Palace Ballroom 1
Founder - Search Engine Journal