MASTERCLASS: A Crash Course in Conversion Rate Optimization with Tim Ash, CEO of SiteTuners


Session Description:

How much money are you losing with poorly performing websites and landing pages?

Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO).

$399 per attendee. Join us on November 12th between 1:30 & 5:30 pm at the Tropicana Las Vegas for this informative hands-on event.


Noted digital marketing expert and SiteTuners CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order.

All participants will receive a personalized autographed copy of Tim Ash’s book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

 

Who Should Attend:

  • CMO’s
  • Marketing directors
  • Online media buyers
  • Webmasters & web designers
  • SEO & PPC specialists

What You Will Learn:

  • An overview of conversion rate optimization
  • How to uncover the Seven Deadly Sins of Landing Pages
  • How to segmenting your online audience into mission-critical roles
  • Breaking down each role into specific tasks (“use cases”)
  • Understanding key decision making steps (awareness, interest, desire, action)
  • A process for creating user-centered websites

PLEASE NOTE this ticket type is for a masterclass on the November 12th only & does not include a ticket to the main UnGagged event on November 13 – 15 2017.
 

Date: November 12, 2017 1:30pm - 5:30pm

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