Searching Higher Up The Funnel

Consumer search behaviour is complex.

You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.

Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.

We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big – and we need to move fast; some of the world’s biggest companies are already beating us to it.