Understanding Millennials and Knowing Why You Want Them. I’ll give you 7 Trillion Reasons.

Session Description:

Seven Trillion Dollars. Nice round sum, isn’t it? Do you want some of that? We’ll take a look at the next generation of spenders and see what motivates them and what flat out turns them off. Along the way we’ll discuss the usual stuff around search marketing and social, all with an eye towards helping your business understand why this generation is going to change business, commerce and how we think of customers.

Date: November 9, 2015 10:00am - 11:00am

Track: 1