Content Quality, Semantic Search and SEO


Session Description:

Panda was the first shot across the bow from Google in placing emphasis on content quality. But what else has Google done since then, and what tools exist to increase the quality of your content? Come see this session to see what’s happening in this critical arena, and how to gain an edge over the competition by creating better content, and better content experiences.

 

This session will include:

  • Case study examples that show that content quality has a significant SEO impact
  • Strategies for measuring and improving content quality, such as how to use the top ranking SERPs for major search terms for content ideas.
  • A summary of areas that are red herrings (such as CTR)
  • Tools that exist to help you evaluate your content quality and drive it to new heights

Date: November 14, 2016 11:00am - 11:55am

Track: 1

Speaker(s):