Dark Influence: Winning Wars, Ruining Reputations, Fixing Elections, and Making Money


Session Description:

  • Overview on influence, and brief overview on influencer marketing.
  • Differentiation between compliant influencer marketing and dark influnce.
  • Learn how to get around issues by manipulating social network graphs for fun and profit.
  • Learn how manipulate election perception with real world examples.
  • Learn how to amplify the effects of dark influence via native advertising and traditional ORM.
  • See how dark influence can be used in coordination with a takedown campaign for dark ORM.
  • See some nasty tactics that we aren’t going to put on paper.
  • And finally, watch as we walk through how you can actually use dark influence to determine the outcome of a war.

Date: November 15, 2016 11:00am - 11:55am

Track: 2

Speaker(s):