Data Driven Marketing: A How to Guide

Session Description:

Dispel the myth of impossible to build data driven strategies. Follow Russell’s structure approach to align your full marketing stack to be completely powered by data. To build a strategy you need an in-depth understanding of all the complexities involved- from initial creation all the way to analysis of seasonality and external trends – and the only way to do this is through data. This is the future of marketing.

Date: November 14, 2016 3:30pm - 4:25pm

Track: 1