In the the not too distant future, app and web content will be indistinguishable to most consumers. This future is being driven forward by Google’s new Firebase platform, which allows developers to use the same resources to build, market, maintain and analyze both native and progressive web apps. Cindy & Emily will show you how digital marketers can leverage Firebase to craft winning experiences on all devices. Learn how to drive native and web app indexing, make webpage and app development simple with AngularJS, and go even deeper with Firebase Dynamic Links.
Attendees of this session will walk away with a deeper understanding of current marketing strategies for:
- Progressive Web App Indexing
- Deep Linking & Native App Indexing
- Dynamic Links