The Google Game is Keep Up Not Catch Up

Session Description:

For marketers utilizing Google, changes have come fast and furious in 2016, leaving those who missed the announcements left in the dust. As always, advertising with Google is a game of keeping up, not catching up. These innovations include additional creatives, new forms of targeting, data visualization and a beefed up version of the Adwords interface. Throughout this presentation we will delve into each of these updates and discuss the most effective implementations and features to use in order to set yourself 10 paces ahead moving into 2017.

Date: November 14, 2016 4:30pm - 5:25pm

Track: 2