Local Search: Survive and Thrive in a Shrinking Ecosystem

We’ll cover local optimizations that most companies and agencies miss, parasitic SEO strategies and leveraging larger sites for multiple placements. You’ll hear how to create content assets you can easily buy/earn/drive links to (and how a little bit of planning can save you money and improve margins). Find out how to scale local link building and outsource most of the process, as well as do a basic drill-down of what you’re missing and what you need to close the gap on competitors.

Common and uncommon NAP issues:
How brand search and local popularity fits in the mix (and how to close the gap)
Scaling local link building efforts for clients & outsourcing much of the process
Creating low-cost content assets that help drive links and balance out link building efforts