Local Search: Survive and Thrive in a Shrinking Ecosystem

Session Description:

We’ll cover local optimizations that most companies and agencies miss, parasitic SEO strategies and leveraging larger sites for multiple placements. You’ll hear how to create content assets you can easily buy/earn/drive links to (and how a little bit of planning can save you money and improve margins). Find out how to scale local link building and outsource most of the process, as well as do a basic drill-down of what you’re missing and what you need to close the gap on competitors.

  •  Common and uncommon NAP issues
  • How brand search and local popularity fits in the mix (and how to close the gap)
  • Scaling local link building efforts for clients & outsourcing much of the process
  • Creating low-cost content assets that help drive links and balance out link building efforts

Date: November 16, 2016 1:00pm - 1:55pm

Track: 1