Putting it All Together: How Does a Full Digital Marketing Stack Actually Work


Session Description:

A consistent pattern has emerged between businesses that are successful online and those that fail. Most of it comes down to how they spend online across: PPC, SEO, PR, Email, Social, Design, Dev, Analytics, Content and Conversion.

Who should attend?

  • Marketers trying to put all the pieces together to have that “aha moment”.
  • Business owners trying to understand how much it actually costs to do digital marketing right and what it looks like.
  • Affiliates and independents who know they rely too heavily on one channel and one skill set for their income.

In this session, you will learn:

  • What is the “magic” ratio of marketing spend across the digital stack?
  • What does a digital marketing stack that works actually look like?
  • What is the difference between how small businesses vs. enterprises spend?
  • What can the small business do and where should they focus their energy?
  • Why does life get easier at $10-25m in revenue?
  • When should you optimize vs. fix what is broken?
  • What does scale and amplification really mean?
  • Where are there opportunities to accelerate?
  • What is marketing automation?
  • Why is there just not enough talent in digital?
  • How can you tell if your marketing is working?
  • What should your business or your agency actually be doing?

Date: November 15, 2016 5:30pm - 6:25pm

Track: 2

Speaker(s):