Search Marketing in the New Age: Brands, Search and the US Elections

Session Description:

In politics, a name is a brand. And that brand has a voice. Since the first Obama campaign in 2008 US presidential candidates have been making much more use of digital marketing to amplify their story and to reach a wider audience. Paul Bongers will explore the success and failures of the candidates for the US presidency in search marketing.

Date: November 16, 2016 2:00pm - 2:55pm

Track: 2