Duplicate, Near-Duplicate and Similar Content in SEO: An Analysis Of Our Understanding And Conflicts With Consumer Choice Theory


Session Description:

Dawn Anderson shares some insight following a study into the area of duplicate, near-duplicate and similar content to gain an understanding of where SEOs stood on the subject and what we might be missing. This talk also looks at a potential conflict between SEO and classic consumer-choice theories, with a view to seeking optimal solutions to satisfy both search engines and humans alike.

Date: June 16, 2017 11:30am - 12:25pm

Track: County Suite

Speaker(s):

  • Dawn Anderson
    International SEO Consultant/Managing Director/Lecturer - Move It Marketing & Manchester Metropolitan University