MASTERCLASS – Integrated Marketing! By Marty Weintraub, Merry Morud & Megan Taggart of Aimclear®, June 14th, 2017


Session Description:

Elite PPC Psychographic Targeting | Search • Social • Retargeting

Many brands — B2B and B2C alike — don’t generate enough integrated revenue from their social content, ads, display, retargeting & RLSA (Google search remarketing) investments. Learn to (actually) integrate awesome top-of-funnel psychographic, search and retargeted traffic to your website to generate more attributable conversions faster and at a lower cost.

 
The UK is a fascinating region from a target market perspective. Sporting a smallish population, more like combining a few large global cities, there’s relatively little UK data to layer. Meanwhile, all over the world population-rich marketers are slinging social “Intent” psychographic targeting for leads, sales and successful multi-touch audience nurture…
 
Attend this session to learn what UK data is available and scalable targeting workarounds, thus improving the performance of your social advertising and content marketing efforts.
 
Join internationally known keynote speakers Marty Weintraub & Merry Morud, and international SEM clinician Megan Taggart for a no-holds-barred shredding session, uncovering:

 

…and Learn how to:

  • Ready-to-buy audiences, inject them deep in your sales funnel and convert them to customers
  • UK data which most portends B2C sales intent
  • B2B targeting hacks to amplify success for new and old world firms
  • Influencer data to earn (real) PR KPIs, links, SEO, and other quantifiable brand growth
  • Seamless search and social retargeting/remarketing programs using team curated cookie pools
  • Advanced visitor data management, merging “first-hop” targeting (including search KWs) with filtered psychographic retargeting and RLSA
  • Using radical audience analysis to profile site visitors and email lists
  • Next-gen end-to-end creative that stands out in busy platforms

Attendees will be provided with an audience data imports, sporting a plethora of wonderfully useful influencer psychographics — which is worth the price of admission in itself.


Learn from the Best of the Best

Aimclear won three 2016 US Search Awards, including Best Large Integrated Agency and Best Use of PR in a Search Campaign. We’ll get under the hood and show you exactly how we did it using our integrated psychographic, search and retargeting/remarketing methodology.
 
Tickets are (very) limited and this intensive is known to sell out FAST. DON’T WAIT. Get yours now.
 

Who Should Attend

This workshop is serious, so be a pro already. We recommend that attendees have at least 3+ years of experience in digital marketing and are looking to increase skill levels substantially. Highly motivated intermediates are also invited to register.
 

 
Previous trainees rave about the content:

Whether you’re a publisher, e-commerce site, in-house, agency, direct-response or lead-generation marketer, this workshop is totally for you. Previous trainees have included:

Client

Attendance is limited to a preset group size — first come, first served.
 

 
The Masterclass takes place at the etc.venues Fenchurch Street location on June 14th, 2017, this ticket does not include the UnGagged conference days.

Awards

Date: June 14, 2017 9:00am - 5:00pm

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