There is a common conception that content should be written for users, instead of search engines. Which is of course true. However, avoiding content optimisation for the fear of “over-optimisation” or hurting the user experience can significantly limit the results you can get.
During this session I will share tactics, examples and case studies of either commonly underestimated, or not well known, content optimisation activities which have one key goal: to move your content’s Google rankings up.
Date: June 15, 2017 3:30pm - 4:25pm
Track: County Suite 2
Co-Founder - Elephate