Sophisticated Battle of Smart Asses. Behind the Scenes of ‘Games of Reviews’

Session Description:

For the session, I will dive into various aspects of consumer reviews online. I will discuss major players: Yelp, TripAdvisor. We will talk about the value of Consumer Reviews and how businesses make money and build their marketing around consumer reviews.

We will talk about Reputation Managers and SEO specialists about technique to capture reviews and write their own.

We will talk about laws in the USA to combat falsifying Consumer Reviews and concrete actions and the government is cracking down on those efforts.

Date: June 15, 2017 4:30pm - 5:25pm

Track: Westminster Suite