Using Internal & External Data to Optimize Enterprise Sites at Massive Scale

Session Description:

Learn how William’s team at LinkedIn uses data collected internally and combines it with data from search engines to develop the whole picture and optimize at scale. Identify weaknesses and correct them, see what’s working well and ​amplify it!

Poking around in Google’s Google Search Console Search Analytics in the web console is just the beginning. Even downloading via the API is still just warming up. Explore methods to tease even more data out to identify where the real opportunities lie.

What about testing? LinkedIn has a developed a state-of-the-art testing platform. Take a sneak peek and think through how to apply sound testing methodologies to your business.

Date: June 16, 2017 10:00am - 10:55am

Track: County Suite