Masterclass: Technical SEO – Bastian Grimm

Session Description:

Become an Expert in Technical SEO

This one-day masterclass will focus on technical SEO at the highest level, and discuss current SEO trends and changes.

This deeply engaging and practical masterclass allows a small group of eager learners to get hands-on with the material, gain in-depth knowledge on the best tactics and explore tested strategies to generate more sales.

£699 per attendee. Join us on June 13th from 9:30am to 4:30pm for this informative workshop.

Masterclass curriculum:

  • Technology
    • HTTPs/SSL
    • Welcome to the “Mobile First Index “, so what do I need to know?
    • JavaScript SEO – angular, react & other “fancy shit”
  • Speed, speed, speed
    • Basic things that everyone should do, but only a few people are aware of
    • Site speed “2.0“ – HTTP/2 and other new performance optimisation strategies
  • Crawling & indexation: best practices for controlling web crawlers
    • txt & robots meta tags
    • Canonical tags
    • X-robots header
    • More crawler control tips & tricks (PRG)
    • Log file, crawlability & crawl gap analysis / auditing
    • Which pages should be included in the Google index and why?
    • Crawlability is not the same as indexing: solutions to the dilemma
  • HTTP response codes – obstacles & facts worth knowing
    • 3XX: redirects (incl. maintenance, redirect chains, domain migrations)
    • 4XX + 5XX: proper handling of error codes (incl. retry-after, 404 vs 410)
    • What else is there and what can I use it for?
  • Internal linking
    • Best practices
    • Identify weak spots and opportunities
    • Link control & sculpting
    • Pagination done right
  • International
    • Hreflang / geo setups
    • Multi-domain setups
  • Latest updates discussion


Target group

  • In-house SEOs with more than two years of experience who want to take their SEO knowledge to the next level
  • SEOs who have been working in agencies for at least two years and would like to deepen their SEO knowledge


Everyone is welcome to join us, however, this Masterclass might not be ideal for SEO beginners with less than two years of experience. There’s a lot of material to cover that day, the tight schedule won’t leave much time to explain basic technical terms.

Date: June 13, 2018 9:30 am to 4:30 pm

Track: Masterclass