GDPR Has Landed, Is This The End Of Marketing?


Session Description:

On the 25th May 2018, Europe will witness the most significant changes to data protection rules in two decades when the GDPR (General Data Protection Regulation) will go live! Many see this as the end of marketing, and the scaremongering of potentially having to delete thousands of marketing data gathered over many years, because of the fear of not having the correct consent continues to be well documented.

Jenna will take you through:
– The impact this new law has had on the marketing industry & the approaches we need to take now to be GDPR compliant.
– How we as marketers can view this as a positive change.
– A recap of what these changes mean to your business across the globe, not just the UK.
– And most importantly, the impact this has had on the consumer, asking the critical question – do they still trust us?

Date: June 11, 2018 4:00pm - 4:55pm

Track: 1

Speaker(s):

  • Jenna Tiffany
    Founder & Strategy Director - Let’sTalk Strategy