OK Google, what’s next? The 2018 Edition!


Session Description:

SEO is changing faster than ever! Not only are Google and the other Search Engines updating their algorithms at a startling pace, but new devices and technologies are regularly introduced. What will most significantly impact searchers’ behaviors and interactions with them?

Be Best In Class. Bastian will be covering some of 2018’s most important aspects in the ever-changing landscape of Search, and talk about how to best marry your efforts with those of other stakeholders. You’ll gain maximum user satisfaction and be rewarded with outstanding engagement metrics.

You’ll learn:

  • How to ensure that your Technical SEO efforts are top notch; thus leading the pack rather than chasing your competitors
  • Practical tips on how to currently optimize for new devices such as Google Home (and the respective Google assistant) to gain maximum possible visibility
  • How to be pro-active rather than re-active, focusing your SEO/Digital Marketing efforts on the tasks that promise to deliver highest possible ROI

Don’t miss this tech-driven session with lots of actionable advice as well as some thought-provoking ideas on what we’ll be seeing next in SEO!

Date: June 12, 2018 9:00am - 9:55am

Track: Keynote

Speaker(s):