SEO in a World without Traffic
As the way users get information from search develops; there’s been an increase in searching without visiting a website. With voice search and the rise in answer boxes, what role does SEO have to play now that it’s not always driving traffic to the site?
This talk will cover what SEO may look like in the upcoming years as Google’s personal assistant role takes over and websites merely become a way to provide Google with the information to pass on to consumers. But that doesn’t mean that SEO is dead. Instead, our role has evolved and we need to provide even more value and incentive for users to visit the site and gain brand loyalty to keep customers coming back to the site.
You’ll take away:
What will SEO look like in 5 years time
Tips on identifying opportunities in SERPs and Voice search; without just ranking higher
Key ways to measure SEO impact when rankings and traffic no longer are the crucial metrics
How to keep your SEO job without driving more traffic to the site
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