Video Marketing: How To Not Suck At It


Session Description:

There’s no doubt that video marketing is massive. In fact, by 2021 it’s estimated that video will represent 82% of all IP traffic! If you’re not doing video today, what’s wrong with you? No seriously, of course, it’s tough to crush it all areas, I get it, you’ve got enough to worry about…but video has two important elements that agencies, brands, and SEOs need to get right – Content & Search Optimization.

In this keynote, I’ll walk through how you can do video right, from start to finish. I’ll walk through step-by-step on creating high-performance video that is searchable, clickable, viewable and shareable.

I’ll show you the exact steps I took to go from 0 YouTube subscribers to 10,000 in less than a year and zero views to over 500,000 views.

Key takeaways:

1. How to produce video that performs
2. How to make video searchable and clickable
3. How to milk it for all it’s worth

Date: June 11, 2018 2:30pm - 3:25pm

Track: 1

Speaker(s):