Death of the Keyword: Google, Entities, Natural Language Processing, and You.


Session Description:

This session will explore how Google has evolved from its attempts to derive meaning from keyword frequency to now using machine learning and query context to better understand what your site is “telling them”.

You will learn why you need to think differently about Google’s relationship to language and how this will effect your Digital Marketing Strategy going forward.

We are in a new era. Google has moved far past keywords and density. Learn where we are and where the puck is headed.

Date: April 2, 2019 12:30 PM

Track: Track 2

Speaker(s):