Gamification: The link builder’s call of duty


Session Description:

With the gaming industry worth $4.85 Billion, Gamification within Marketing Strategies is still very underutilized. Reflect Digital conducted consumer research in 2018 and found that 60% of consumers said they would be more likely to buy from a brand if they enjoyed playing a game with it. This statistic rises to 86% for those who had experienced Gamification before. So consumers are telling us they are ready to play more games with brands, but how should brands look to adopt a Gamification strategy?

In this session, I’ll explore how Gamification can best work with your customer base; I’ll look at how it can apply to corporate as well as consumer-facing businesses. You’ll learn how to plan a Gamification strategy with a clear understanding of realistic objectives that can be achieved, you’ll also understand the tracking possibilities and the data impact that Gamification can have on your marketing strategy – so I’ll cover some Google Tag Manager and Google Analytics as well.

I’ll be sharing never-before-seen case studies and statistics, this session will be unfiltered, warts and all!

This talk is suited for anyone responsible for brand engagement, content, link building or for bringing new ideas to the table!

Date: April 2, 2019 3:30 PM

Track: Track 3

Speaker(s):