How Google went from our Ally to our Competitor

Session Description:

Google used to be the great leveler, allowing all businesses to compete in SEO on an equal footing regardless of size. With ongoing changes to the SERPs and the shift to Mobile-First, Google is adjusting the playing field constantly. As a result, Google itself is now one of the biggest competitors for SEO traffic in a number of industries.

How do companies regain the SEO traffic they’re losing to these changes?

In this session, Juliette will explore how to use these new elements to your advantage, and which areas you should be focused on for the best results.

You’ll learn:

  • How Google’s Rich Elements can really impact your performance
  • How much of the SERP is truly “lost” to Paid?
  • How to move beyond the ’10 blue links’ perspective
  • What you should be focusing on in addition to traditional SEO to gain more SERP coverage.

Date: April 2, 2019 4:30 PM

Track: Track 3