How to ruin your campaign in 10 ways

Session Description:

Most of us will have experienced a campaign flop at some point in our careers, and it can be soul-crushing when you’ve put so much effort into it and your boss or client wants answers. Pulling from her experience of seeing a fair few campaigns flops over the years, Laura has pulled together some of the common reasons she’s seen campaigns flop to save you the soul-crushing moment in future.

Laura will be sharing examples of where her own campaigns haven’t quite hit the mark that she was aiming for, which hasn’t been previously shared.

This will run through some of the key mistakes made in PR/Content Marketing campaigns that stop campaigns gaining the links. coverage and engagement desired.

Key takeaways will include:

  • The key mistakes PRs/Marketers make such as focusing too heavily on product or branding
  • How to avoid making the same mistakes yourself
  • Tools that will make the campaign process quicker and easier to avoid the mistakes

This talk is suitable for anyone (agency or brand side) involved in the creation and seeding of PR and Content Marketing campaigns.


Laura Crimmons, Silverhorn

Date: April 2, 2019 12:30 PM

Track: Track 3