MASTERCLASS – Google Analytics – April 3rd 2019, 9:00 am – 4:30 pm

Session Description:

Make Google Analytics work for you!

This in-depth Masterclass will cover:
  • The basics of web tracking.
  • Using GA for conversion optimization.
  • What direct traffic is and how you can identify it properly.
  • How to use event tracking to your benefit
  • How to use calculated metrics (real use cases).
  • Tracking eCommerce checkouts.
  • Tracking all organic search engines; including duckduckgo etc.
  • How to properly use UTM tags for (dark) social, paid and Google maps tracking.
  • How to leverage GA for you paid targeting (using targeted re-marketing).
All in all a session where we will go over loads, and will fix your setups during the masterclass; so please bring a laptop and admin access to you Google analytics account.
Be an analytics Master; learn hands on how to leverage Google Analytics data!

£599 per attendee. Join us April 3rd from 9:00am to 4:30pm.

Location: etc.Venues County Hall, London.



Date: April 3, 2019 09:00

Track: Masterclass