The Holy Trinity – SEO Science, Correlational SEO and Algorithmic Content Analysis

Session Description:

New tools allow us to comprehend Page 1, ranking factors and ranking success better than ever before. Start outperforming your competitors by uncovering their SEO strategies step by step. I will use case studies to show the process of keyword-specific ranking correlation studies as well as algorithmic content analysis.

In this session, we will study how to match content quality, search query, Google’s needs and user intent. This makes your content creation more effective than ever before. Learn what the underground SEO scientists are doing today and uncover the potential of content in Google’s machine learning world.

Key takeaways:

  • Google’s algorithm might be a black box. But by studying successful websites, we can reverse-engineer their ranking factors and optimizations.
  • Statistical relevance allows us to create effective SEO strategies.
  • New content analysis tools give us insights on how Google processes (and understands) content – allowing for highly specific recommendations.

Suited for agencies and brands that find themselves stuck on page 2 or 3 no matter how many links they build.

Date: April 1, 2019 1:00 PM

Track: Track 1