Is there a place for creativity in search marketing?
What happens if we take a step back from the technical aspect of keywords, queries, and ad copy and look for opportunities to leverage creativity to drive the effectiveness of our campaigns?
This conversation becomes even more interesting when you bring AI powered Bots and Digital Assistants into the equation. What role will AI and machine learning play in the process?
By sharing real-world examples, this session will explore creativity’s role in search and how it can help to identify hidden patterns and make connections between seemingly unrelated phenomena to generate solutions.
Date: April 1, 2019 4:30
Track: Track 1
Head of Brand Marketing - Microsoft Bing