In this talk I will go into detail behind how using detailed analytics data we can deep dive into the true value of the affiliate channel for brands. We can see where affiliates really work to drive incremental traffic, sales and revenue for businesses.
We can also see where some affiliates do STEAL and what we can do to combat and educate to show brands true incremental value.
Date: April 1, 2019 4:30 PM
Track: Track 3
Marketing Data Guy - None