Leveraging Reddit: The Social Media Superpower Everyone is Scared Of


Session Description:

As a marketer, business owner, or simply an English speaking internet user, you cannot afford to ignore Reddit any longer… especially when you consider the demographics, opportunities and impact a Reddit presence can provide.

With over 400 million monthly users, Reddit is one of the largest and most active social media sites. It’s filled with users that speak English, are in their mid-30s, college educated, highly engaged, are influential in establishing internet culture as a whole –  and maybe most importantly –  spend money online.

There is a reason why most marketers and businesses stay away from Reddit, even when they know how important and lucrative it can be. Reddit is one of the hardest sites to understand and have success with, but I’ve been on Reddit since the beginning, spent time in the Reddit offices as a friend of co-founder Alexis Ohanian, and was an alpha tester through all of the site’s major changes. In this session, we’ll fast-track your understanding of Reddit so you can begin participating with confidence on the site, and hopefully, find the success everyone talks about.

In this session, we’ll deep-dive into why Reddit’s important, what impact it can have on you and your business, and why it’s time to stop being afraid of the most impactful social media site in the world. Need to cover the basics first? Check out this article on what you need to know about Reddit.

Takeaways:

  • Appreciating the importance of Reddit and having enough information to validate putting Reddit in your marketing campaigns.
  • Understanding how Reddit works, including features, terminology, subreddits, etc.
  • Growth hacks to build an authoritative account quickly
  • Tips to improve the success of your submissions and campaigns

This session is ideal for anyone who understands the importance of effective social media marketing, but is also looking for something that is more high level and can provide real results.

Date: April 1, 2019 3:30 PM

Track: Track 1

Speaker(s):