Decoding the Future: Search and Human Context

Search stands on the brink of some monumental changes as new developments in artificial intelligence propels humanity forward into a new era of information. The goal will remain for search engines to connect users with what is relevant to them. However, as search becomes more pervasive, predictive and pre-emptive, engines will be able to anticipate needs before a user thinks to make a request. This will only be possible if machines have the intelligence to understand the relationship of needs and how relevance changes depending on context.

Decoding human context is the next step to evolving search intelligence and bringing consumers the answers they need regardless of their mood, environment or social setting. Join Microsoft’s James Murray for a vision of the future of search and cracking the context conundrum.